PELATIHAN DIGITAL MARKETING, BRANDING DAN PEMASARAN ONLINE BERBASIS MARKETPLACE DAN SOSIAL MEDIA BAGI PENGEMBANGAN USAHA SAGU LICIOUS UNIT KEWIRAUSAHAAN MAHASISWA

Sago Licious is a student business at the University of Riau which engaged in production and marketing processed sago-based products that was founded 2020, this continues to grow has become one MSMEs slowly exploring market Meranti Islands Regency. However, obstacle big for units today weak because it only focuses on meeting local needs does not fully understand how utilize marketplace social media as capable digital tool. In addition, promotion branding patterns have been implemented optimally. Therefore, training carried out means increasing partners' knowledge. After training, hoped output produced will be partners able implement correct strategy, develop share based apply concepts appropriately. This activity begins with site survey coordination identify problems. Next, brainstorming PkM team determine solutions offered partners, then an offline FGD describe program along schedule activities out. The result development Student Entrepreneurship Unit, went well smoothly there were interactive discussions between resource persons participants, participants also easily understood material clear presentation easy-to-understand modules